Dialogue before decks
The Forum minimizes presentations so time stays with executive exchange. Framing is concise; the room does the substantive work.
Forum Facilitation
From candid dialogue to shared direction.
The Forum is designed as a working session—not a stage. Active facilitation keeps the conversation focused, inclusive, and moving toward priorities WDMA can act on.
The Facilitation Mandate
Protect the candor.Find the pattern.Make the work useful.
Senior leaders enter the room with different market views, company realities, and areas of expertise. The facilitator’s role is not to manufacture consensus. It is to create the conditions for a rigorous exchange, make emerging themes visible, and help participants distinguish broad agreement from productive tension.
The process connects each conversation to the next so that the Forum develops a clear line from discovery to alignment, action, and follow-through.
Our Principles
Five choices shape the room.
These principles guide the agenda, the facilitator, and each participant’s role in the Forum.
Candor with guardrails
Chatham House Rule, clear antitrust reminders, and active redirection protect honest discussion while keeping conversation at an appropriate industry level.
An industry-first posture
Participants are invited to look beyond a single function or company and consider what strengthens the window, door, and skylight industry as a whole.
Synthesis in plain language
The facilitator listens across sessions, identifies recurring themes, tests them with the room, and helps translate complexity into a focused set of priorities.
A visible path forward
The work closes with ownership and next steps: an outcomes brief, board discussion, member communication, and a 90-day action path.
In the Room
A conversation with a deliberate arc.
- Discover
Draw out the forces, concerns, and opportunities leaders believe will shape the next decade.
- Connect
Make common themes and meaningful differences visible across the room.
- Challenge
Test assumptions, sharpen language, and separate symptoms from strategic issues.
- Resolve
Prioritize the few areas that deserve WDMA leadership, collaboration, or continued exploration.
Photo courtesy of Werk Insight
About Our Facilitator
Nik Werk
Managing Director, Werk Insight
Nik Werk leads client engagements from project design through strategic recommendations. He is an experienced B2B market researcher, storyteller, and consultant whose work spans hundreds of qualitative and quantitative studies, with particular depth in manufacturing, transportation, and construction.
He founded Werk Insight in 2015 to give complex B2B questions the senior attention and rigorous problem-solving they require. Today, the firm advises organizations ranging from ambitious growth companies to Fortune 500 enterprises.
- Education
- London School of Economics and Political Science
- Professional standing
- Certified Member of the Market Research Society
- Industry experience
- Manufacturing, transportation, construction, and complex B2B markets
- Notable Projects
- Lead researcher on AIA's Architect's Journey to Specification initiative.
The Intended Result
“A room that leaves with fewer, clearer priorities—and confidence in what happens next.”Explore the Full Agenda
Join the conversation
Bring your perspective to the room.
Request your invitation to the WDMA Executive Leadership Forum today.